The Running Commentary

Un-defence of Kulula….

So initially I sided with most of the “social media” opinion out there about the fact that Kulula were ordered to remove their “unofficial ad”.  Like the majority of the opinions reflected out there I was outraged that our low cost hero’s should be ordered to withdraw their advertising campaign. My outrage stemming from the…

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Data drives succesful Direct Marketing Campaigns

Having just completed my training on the XMPie software that our business has acquired I am struck by the seemingly infinite opportunities that exist in terms of personalised marketing campaigns. As discussed yesterday, we need to ensure that as companies our data is up to date and very well maintained. A while ago one of…

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XMPie enabling cross media marketing opportunities

As regular readers will know I am passionate about campaigns and love it when marketers get it right! I also love it when you come across products that enable creative marketing execution.I have over the past two days and been in a workshop receiving training on a product that our business has just recently purchased….

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The value of targeted campaigns

37000 the number since March 2007 of consumers that have added their names to the “do no contact me” listing via the Direct Marketing Association. The post follows from my post in April and an article I read on iMedia Connection about irritating promotions.  My view is that the consumer base out there actual does…

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