The Running Commentary

A personal space to vent, unpack and work out my life journey

Social media – Debate platforms NOT!

The problem with holding a debate within the social media landscape is that it removes a fundamental tenant of debate, two or more people dialoguing with each other. It leaves far too much open to interpretation and does not allow for constructive input.

Brand You?

Is there ever an excuse to not have an online personal presence………….well maybe if you are nomadic recluse, hiding from prying eyes. If you are not in this category then you need to have a personal presence.

Social…..it is simply not for everyone

Marketing and branding is not about making your clients message fit into a specific marketing channel. It is about understanding what value the brand can draw from being in the space.

Technology should never dominate your customer contact point

The companies getting it wrong are sending pre-recorded messages to their prospective clients…….

Social Media – Unlocking the value of the focussed communication opportunity

In the maze of social media options, I am consistently asked “which channel is the best one for my brand?” My stock response to this question is “all of them”. This response generally is generally not well received and almost always results in the person saying “well then it’s not for me”

Consumer Protection Act: Creativity should not be confused with deception

Let me conclude by saying that being creative does not mean that you need to be deceptive and too many companies are still confusing the two……..

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Impact counts, but service retains the client……………

In all these two very recent incidences have left me even more convinced that it is not only the impact that counts, but the service the customer ultimately experiences that will ensure ongoing success……

Advertising is not the root of alcohol abuse……….

One can only assume that he holds the view that it is the advertising that causes folk to abuse the alcohol.

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Consumer Protection Act…..Anyone see the change yet?

Now some people may have a go at me for this title, but after a couple months of this legislation being in effect one cannot help but think that this may be yet another well intentioned but toothless piece of legislation……

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Social Media must be about transparent interaction….

ensuring that your response is perceived as being genuinely from your company will deliver a far higher return than you could imagine

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