The Running Commentary


What’s in a name….

bulbI have had cause over the past few days to hear the different pronunciations of client’s company names within the business that I work for. I must say that most of these left me laughing for example APEXHi became Apechee.I then got to thinking, imagine if the client heard our staff getting it wrong!

Hence this post…

Companies spend huge amounts of money on their brand and they in trust this brand to you each time you do work for them. It is therefore an imperative for your business to understand their brand, which includes being able to pronounce their company name.

We need to ensure that we treat their brand and therefore the work that they have entrusted to us with the respect it deserves. Client retention is only possible through trust and service and the best way we can show our clients that their trust in us is warranted is if we understand their business, as well as they do.

Many clients will say to you that the reason that they have elected to stay with a current supplier is because “They know us, and what we need” We often take this as a bit of a “well they will use any excuse not to give us the business” What they are saying is that they have trust in their current supplier. Trust cannot be bought so simply being the cheapest is not the way to win business.

Work at knowing your clients, and ensure that when speaking to potential clients, you can demonstrate the trust that your current clients have in you. And for heavens sake get their company names and for that matter their name correct.

CompanyMarketingNamessales efforttrust

Mike • August 21, 2008

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  1. misdemina September 12, 2008 - 7:48 pm

    Agreed – there is nothing more iritating than people getting your name or the company’s name that they are phoning up for business, wrong!

    Similarly, hate it when people nickname you when they don’t know you.

  2. Mike September 12, 2008 - 8:12 pm

    With you all the way!! (@@##&^*$ – leave you nickname here!)

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