The Running Commentary

Social…..it is simply not for everyone

Marketing and branding is not about making your clients message fit into a specific marketing channel. It is about understanding what value the brand can draw from being in the space.

Mike • August 8, 2012

The Customer Service trap

In the small to medium size sector you cannot hand over your customer service experience to someone who is not directly linked to the business in some way. You need to employ people who understand the dynamic of working in a team where “all hands are on deck” and that there are truly no sacred cows.

Mike • July 19, 2012

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Doors

A wise sage counselled me once “How you close the doors in life is, often more important than how you open them”

Mike • June 29, 2012

Organisation change and trust a critical union……

We have all heard the saying along the lines of, “It is insanity to do the same thing time and again and expect a different result”

Mike • June 13, 2012

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Change is required, how you undertake this is the measure of you……….

You cannot though make yourself a victim of the process, how you elect to deal with the change process is going to determine your future success…..

Mike • May 16, 2012

Consumer Protection Act: Creativity should not be confused with deception

Let me conclude by saying that being creative does not mean that you need to be deceptive and too many companies are still confusing the two……..

Mike • January 3, 2012

Toys R Us on how not to service your customer!

The upshot is that my kids received a valuable lesson on how not to do it……

Mike • December 28, 2011

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Impact counts, but service retains the client……………

In all these two very recent incidences have left me even more convinced that it is not only the impact that counts, but the service the customer ultimately experiences that will ensure ongoing success……

Mike • October 12, 2011

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Social Media is not a one way street

the point of Social Media and that is in fact SOCIAL…..

Mike • September 3, 2010

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Strike Strike Strike who wins?

So it is my contention that a wage settlement above inflation in fact is more detrimental to the country as a whole

Mike • September 2, 2010

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