The Running Commentary

Technology should never dominate your customer contact point

The companies getting it wrong are sending pre-recorded messages to their prospective clients…….

Mike • July 4, 2012

No…..I am not a copywriter

I know that some will debate this with me, but I am almost certain that everyone has experienced well written PR copy that does nothing but crush the brand’s reputation…….

Mike • July 18, 2011

2

My customer service hobby horse again

If you are not willing to talk to the business about their poor service, then don’t expect your experience to change…..

Mike • February 16, 2011

Social brands continuing

Continuing from my last observations and questions around brands in the social media space. I have been in the Facebook space for sometime now. The brands in this space operate in the same way as placing ads in newspapers. I think that they believe they need to be there. Do they really need to be…

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Mike • October 17, 2009

1

Brands for the future

As we continue on the path of social media are we, as the current brands, ready for the future? I am not sure that we can answer this question definitively yet. What I would put forward is that there are some key questions that need to be answered: 1) What is your social media presence…

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Mike • October 6, 2009