The Running Commentary

Technology should never dominate your customer contact point

The companies getting it wrong are sending pre-recorded messages to their prospective clients…….

No…..I am not a copywriter

I know that some will debate this with me, but I am almost certain that everyone has experienced well written PR copy that does nothing but crush the brand’s reputation…….


My customer service hobby horse again

If you are not willing to talk to the business about their poor service, then don’t expect your experience to change…..

Social brands continuing

Continuing from my last observations and questions around brands in the social media space. I have been in the Facebook space for sometime now. The brands in this space operate in the same way as placing ads in newspapers. I think that they believe they need to be there. Do they really need to be…

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Brands for the future

As we continue on the path of social media are we, as the current brands, ready for the future? I am not sure that we can answer this question definitively yet. What I would put forward is that there are some key questions that need to be answered: 1) What is your social media presence…

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