The Running Commentary


Relevant content is a must……..

you need to invest heavily in segmentation and content….


Direct Marketers failing to deliver results

and treat it as a by-product of their above the line creative efforts

Viral marketing building brand awareness….

Increasingly marketeers are understanding the need to build campaigns which have farther and farther reach. The drive to get the brands recognised is very important at the moment, but building affinity with your brand has to be your main driver. I love the different ways that people try to get their message spread and particularly…

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