The Running Commentary

Incompetent sales staff will cost you success

Yours is the opportunity to talk to me and enlighten me on what your product and/or service can deliver. I am a willing purchaser when I arrive in your store, if you fail to convert me, you have only yourself to blame!

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Attention Economics using data to help break through the clutter

Attention economics, a term that I picked up while attending the Nomadic Marketing course, has probably not been as important as it is in the current global financial crises. We are literally being bombarded on every front with the latest breaking news, headlines, inside scoops etc. Add to this the advertising that is directed at…

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