The Running Commentary


Noticed that increase is Spam have you…….

A bomb is designed to take people out or destroy something. It will never build something up, so why employ the tactic?


Direct Marketing, an essential tool in your communication strategy

If the commitment is to embrace the dialogue opportunity, you will be assured of reaping the rewards of a successful campaign


Adding my name to your document is simply not good enough!

In truth, consumers still view the communication as something that the company owns and therefore sees the communication as intrusive.

Voyager – Personal offers need to be personalised!!

SAA or more specifically Voyager do you really care about the way you communicate with your client base. This opening line is based on an email I received yesterday. The email was about some fantastic fare offers. The body of the email contained a sub header “Loyalty deserves to be rewarded!”This sub header was after…

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