The Running Commentary

CPA and Apathetic consumers……. a marketing struggle in South Africa

The South African consumer is not vociferous around basic complaints. We accept poor service all of the time and we do not complain. In fact complaints are so novel that they enjoy celebrity status on many social networking platforms……

Directly Speaking

I am today sitting in a Direct Marketing Conference, hosted by the DMSA (Direct Marketing Association of South Africa). Looking around the room I am struck by just a immature this market really is in South Africa.  The full conference seems only to have gathered something in the order of 100 delegates.I am intrigued by…

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