Directly Speaking

I am today sitting in a Direct Marketing Conference, hosted by the DMSA (Direct Marketing Association of South Africa). Looking around the room I am struck by just a immature this market really is in South Africa.  The full conference seems only to have gathered something in the order of 100 delegates.I am intrigued by this as I think that this market place represents one of the best opportunities to engage in a more effective way with your client base.Regular readers will know that I am passionate about correct client interaction and really view anyone in the direct marketing space as having one of the primary opportunities of achieving this goal.I am keen to see how the rest of the day pans out….more to follow!