The Running Commentary

Cross Media campaigning the way of the future!!

Cross media marketing opportunities and indeed campaigns are becoming the norm as far as discussions around the boardroom table are concerned. Usually the driver is trying to extend the “above the line marketing message” that has been carefully crafted by the marketing department. If the Direct Marketing executives are at the table they are simply…

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Data drives succesful Direct Marketing Campaigns

Having just completed my training on the XMPie software that our business has acquired I am struck by the seemingly infinite opportunities that exist in terms of personalised marketing campaigns. As discussed yesterday, we need to ensure that as companies our data is up to date and very well maintained. A while ago one of…

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