The Running Commentary

Cross Media campaigning the way of the future!!

Cross media marketing opportunities and indeed campaigns are becoming the norm as far as discussions around the boardroom table are concerned. Usually the driver is trying to extend the “above the line marketing message” that has been carefully crafted by the marketing department. If the Direct Marketing executives are at the table they are simply…

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Which cellphone (mobile) is for me?

I get asked a number of times a day, “Hey Mike which phone should I get?” Generally I answers these with “What do you want it for?” and then we talk and more times than not we end up not agreeing on my answer, basically because the person has a predetermined position at the start…

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