The Running Commentary

Social… is simply not for everyone

Marketing and branding is not about making your clients message fit into a specific marketing channel. It is about understanding what value the brand can draw from being in the space.


Social Media must be about transparent interaction….

ensuring that your response is perceived as being genuinely from your company will deliver a far higher return than you could imagine

My face twit linkedIn and the rest

Much time is spent in the corridors of business talking about the “social networking fad” that is Myspace, FACEBOOK, TWITTER and the like. The interesting thing about the discussions that happen in the corridors (brick and mortar that is) is that they are generally opposed to this “fad”. Whenever the debate is taken into the on-line arena then the discussion…

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