The Running Commentary

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Relationship building is the key to the art of the selling

Have you ever wondered why it is that some people find it easier to sell than other people? Why is it that people with exactly the same product achieve very different results when they sell?

Mike • May 18, 2010

“Cut and Paste” and “Find / Replace” the fine art of loosing your client!!

The situation: Late on the afternoon before you have to submit your proposal, report or document, you realise that it has not been done. Click on search (or if you have indexed your pc with Google double hit of ctrl key) bring up last proposal which “closely resembles” your client.Hit “Find/Replace” function type in find…

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Mike • August 15, 2008

2

McDonalds Suggestive Selling!!

I could not resist taking a picture (sorry that the clarity is not great) of this notice in McDonalds (Kenilworth – South Africa). The notice reads: Suggestive Selling –If a customer orders a McMeal ALWAYS suggest a LARGE. You must NEVER suggest a SMALL and DON’T automatically ring up a small McMeal – Thank you Management…

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Mike • August 8, 2008