The Running Commentary

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Direct Marketers failing to deliver results

and treat it as a by-product of their above the line creative efforts

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DM’s place at the boardroom table

Below part of an article written by Keith Wiser – Managing Director of 5th Dimension¬†in it he talks to the frustrations in terms of the place that Direct Marketing holds at the boardroom table.¬† (you can read the complete article at MarketingWeb) I fully subscribe to the fact that Direct Marketers do not do enough…

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