The Running Commentary

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Direct Marketers failing to deliver results

and treat it as a by-product of their above the line creative efforts

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DM’s place at the boardroom table

Below part of an article written by Keith Wiser – Managing Director of 5th Dimension in it he talks to the frustrations in terms of the place that Direct Marketing holds at the boardroom table.  (you can read the complete article at MarketingWeb) I fully subscribe to the fact that Direct Marketers do not do enough…

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