The Running Commentary


We are not all the same, that’s why direct marketing exists!

Above-the-line marketing typically focuses on uniformity of message. Its single aim is to make an impact. It requires explosions, cars jumping through hoops and talking dogs to grab attention


Adding my name to your document is simply not good enough!

In truth, consumers still view the communication as something that the company owns and therefore sees the communication as intrusive.

Cross Media campaigning the way of the future!!

Cross media marketing opportunities and indeed campaigns are becoming the norm as far as discussions around the boardroom table are concerned. Usually the driver is trying to extend the “above the line marketing message” that has been carefully crafted by the marketing department. If the Direct Marketing executives are at the table they are simply…

Continue Reading