The Running Commentary

Consumer Protection Act: Creativity should not be confused with deception

Let me conclude by saying that being creative does not mean that you need to be deceptive and too many companies are still confusing the two……..

CPA and Apathetic consumers……. a marketing struggle in South Africa

The South African consumer is not vociferous around basic complaints. We accept poor service all of the time and we do not complain. In fact complaints are so novel that they enjoy celebrity status on many social networking platforms……

2

Consumer Protection Act…..Anyone see the change yet?

Now some people may have a go at me for this title, but after a couple months of this legislation being in effect one cannot help but think that this may be yet another well intentioned but toothless piece of legislation……

5

Consumer Protection Act….redressing the imbalance

The consumer has decided that enough is enough………

3

Consumer Protection Act for us marketing types!

My world was almost shattered when I first heard about the Consumer Protect Act and the potential impact it was going to have on our ability to communicate with customers (both new and potential)……