The Running Commentary

Cross Media campaigning the way of the future!!

Cross media marketing opportunities and indeed campaigns are becoming the norm as far as discussions around the boardroom table are concerned. Usually the driver is trying to extend the “above the line marketing message” that has been carefully crafted by the marketing department. If the Direct Marketing executives are at the table they are simply…

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DM’s place at the boardroom table

Below part of an article written by Keith Wiser – Managing Director of 5th Dimension¬†in it he talks to the frustrations in terms of the place that Direct Marketing holds at the boardroom table.¬† (you can read the complete article at MarketingWeb) I fully subscribe to the fact that Direct Marketers do not do enough…

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