The Running Commentary

No…..I am not a copywriter

I know that some will debate this with me, but I am almost certain that everyone has experienced well written PR copy that does nothing but crush the brand’s reputation…….

Mike • July 18, 2011

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Relevant content is a must……..

you need to invest heavily in segmentation and content….

Mike • November 18, 2010

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Direct Marketers failing to deliver results

and treat it as a by-product of their above the line creative efforts

Mike • October 13, 2010

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Social Media must be about transparent interaction….

ensuring that your response is perceived as being genuinely from your company will deliver a far higher return than you could imagine

Mike • September 22, 2010

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Social Media is not a one way street

the point of Social Media and that is in fact SOCIAL…..

Mike • September 3, 2010

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We are not all the same, that’s why direct marketing exists!

Above-the-line marketing typically focuses on uniformity of message. Its single aim is to make an impact. It requires explosions, cars jumping through hoops and talking dogs to grab attention

Mike • June 7, 2010

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Consumer Protection Act for us marketing types!

My world was almost shattered when I first heard about the Consumer Protect Act and the potential impact it was going to have on our ability to communicate with customers (both new and potential)……

Mike • June 3, 2010

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Direct Marketing, an essential tool in your communication strategy

If the commitment is to embrace the dialogue opportunity, you will be assured of reaping the rewards of a successful campaign

Mike • May 27, 2010

Nokia losing hold on smartphone market?

I would put myself firmly in the ramp up stage of the consumer curves so Nokia you need to take heed of your research, I think that you may be losing market share faster than you have alluded to in your reporting.

Mike • October 27, 2009

Linkbait

Linkbaiting the process of getting people to click through to your site or message, has been defended by many people (primarily with the marketing sphere – pretty obvious) and attacked by many (primarily single minded bloggers trying to remain “untainted” by commercial lures).The real truth of the matter is that linkbaiting is a requirement now…

Continue Reading

Mike • August 25, 2008

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