The Running Commentary

Is there ever an excuse to not have an online personal presence………….well maybe if you are nomadic recluse, hiding from prying eyes. If you are not in this category then you need to have a personal presence.

Marketing and branding is not about making your clients message fit into a specific marketing channel. It is about understanding what value the brand can draw from being in the space.

The companies getting it wrong are sending pre-recorded messages to their prospective clients…….

In the maze of social media options, I am consistently asked “which channel is the best one for my brand?” My stock response to this question is “all of them”. This response generally is generally not well received and almost always results in the person saying “well then it’s not for me”

Let me conclude by saying that being creative does not mean that you need to be deceptive and too many companies are still confusing the two……..