The Running Commentary


Consumer Protection Act…..Anyone see the change yet?

Now some people may have a go at me for this title, but after a couple months of this legislation being in effect one cannot help but think that this may be yet another well intentioned but toothless piece of legislation……

No…..I am not a copywriter

I know that some will debate this with me, but I am almost certain that everyone has experienced well written PR copy that does nothing but crush the brand’s reputation…….


Direct Marketers failing to deliver results

and treat it as a by-product of their above the line creative efforts

Marketing is not for the faint hearted or undecided!

If they want a fall-back position let them become a street worker (no offense intended) and not enter into this field….


Noticed that increase is Spam have you…….

A bomb is designed to take people out or destroy something. It will never build something up, so why employ the tactic?


We are not all the same, that’s why direct marketing exists!

Above-the-line marketing typically focuses on uniformity of message. Its single aim is to make an impact. It requires explosions, cars jumping through hoops and talking dogs to grab attention


Consumer Protection Act for us marketing types!

My world was almost shattered when I first heard about the Consumer Protect Act and the potential impact it was going to have on our ability to communicate with customers (both new and potential)……


Direct Marketing, an essential tool in your communication strategy

If the commitment is to embrace the dialogue opportunity, you will be assured of reaping the rewards of a successful campaign

The art of communication – Dialogue

I had to end the call I was laughing so much……

“Pimps and Ho’s” and we wonder why are rape cases are so high??

I was driving around town while on leave and came across the poster (included with this post). I am amazed that any organisation can put out this type of notification.  I understand that it is advertising and event, but clearly the way it portrays the relationship between men and woman is crazy. I understand the…

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