The Running Commentary

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Consumer Protection Act…..Anyone see the change yet?

Now some people may have a go at me for this title, but after a couple months of this legislation being in effect one cannot help but think that this may be yet another well intentioned but toothless piece of legislation……

No…..I am not a copywriter

I know that some will debate this with me, but I am almost certain that everyone has experienced well written PR copy that does nothing but crush the brand’s reputation…….

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Direct Marketers failing to deliver results

and treat it as a by-product of their above the line creative efforts

Marketing is not for the faint hearted or undecided!

If they want a fall-back position let them become a street worker (no offense intended) and not enter into this field….

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Noticed that increase is Spam have you…….

A bomb is designed to take people out or destroy something. It will never build something up, so why employ the tactic?

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We are not all the same, that’s why direct marketing exists!

Above-the-line marketing typically focuses on uniformity of message. Its single aim is to make an impact. It requires explosions, cars jumping through hoops and talking dogs to grab attention

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Consumer Protection Act for us marketing types!

My world was almost shattered when I first heard about the Consumer Protect Act and the potential impact it was going to have on our ability to communicate with customers (both new and potential)……

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Direct Marketing, an essential tool in your communication strategy

If the commitment is to embrace the dialogue opportunity, you will be assured of reaping the rewards of a successful campaign

The art of communication – Dialogue

I had to end the call I was laughing so much……

“Pimps and Ho’s” and we wonder why are rape cases are so high??

I was driving around town while on leave and came across the poster (included with this post). I am amazed that any organisation can put out this type of notification.  I understand that it is advertising and event, but clearly the way it portrays the relationship between men and woman is crazy. I understand the…

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