The Running Commentary

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Data drives succesful Direct Marketing Campaigns

Having just completed my training on the XMPie software that our business has acquired I am struck by the seemingly infinite opportunities that exist in terms of personalised marketing campaigns. As discussed yesterday, we need to ensure that as companies our data is up to date and very well maintained. A while ago one of…

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The value of data and a simplified approach to getting it right….

Many companies have or will face the issue of data at sometime in their life cycle. Typically data is reserved for the transactional elements (Statements and Accounts) and is usually fiercely protected by the IT departments. Marketing is happy to let this status quo run as they feel that they are delivering campaigns that enhance…

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XMPie enabling cross media marketing opportunities

As regular readers will know I am passionate about campaigns and love it when marketers get it right! I also love it when you come across products that enable creative marketing execution.I have over the past two days and been in a workshop receiving training on a product that our business has just recently purchased….

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Viral marketing building brand awareness….

Increasingly marketeers are understanding the need to build campaigns which have farther and farther reach. The drive to get the brands recognised is very important at the moment, but building affinity with your brand has to be your main driver. I love the different ways that people try to get their message spread and particularly…

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The value of targeted campaigns

37000 the number since March 2007 of consumers that have added their names to the “do no contact me” listing via the Direct Marketing Association. The post follows from my post in April and an article I read on iMedia Connection about irritating promotions.  My view is that the consumer base out there actual does…

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DM’s place at the boardroom table

Below part of an article written by Keith Wiser – Managing Director of 5th Dimension in it he talks to the frustrations in terms of the place that Direct Marketing holds at the boardroom table.  (you can read the complete article at MarketingWeb) I fully subscribe to the fact that Direct Marketers do not do enough…

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