The Running Commentary

Will there ever be another iPhone moment?

I believe the next step will come from outside the current base of manufacturers, maybe I will be proved wrong, but if last nights “event” is anything to go by, I think not…….

What’s in a job……….

In a few days’ time I will have completed two months as a partner in Brandesign. It is hard to believe how quickly the time has passed. What’s more amazing to me is how at home I feel and how much I have already grown…..

Social…..it is simply not for everyone

Marketing and branding is not about making your clients message fit into a specific marketing channel. It is about understanding what value the brand can draw from being in the space.

The Customer Service trap

In the small to medium size sector you cannot hand over your customer service experience to someone who is not directly linked to the business in some way. You need to employ people who understand the dynamic of working in a team where “all hands are on deck” and that there are truly no sacred cows.

Technology should never dominate your customer contact point

The companies getting it wrong are sending pre-recorded messages to their prospective clients…….

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Doors

A wise sage counselled me once “How you close the doors in life is, often more important than how you open them”

Organisation change and trust a critical union……

We have all heard the saying along the lines of, “It is insanity to do the same thing time and again and expect a different result”

Instant gratification……instant distress

Communication has been relegated to a thoughtless act, harsh words I know, but look at the number of relationships that are damaged by misplaced text messages……

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Change is required, how you undertake this is the measure of you……….

You cannot though make yourself a victim of the process, how you elect to deal with the change process is going to determine your future success…..

Racism and me……..

At the time I was conscripted in the defence force. I was sitting in my bungalow with a bunch of other troops as we watched……..

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